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When you need to transform a brand or product, you can’t just do the same things better.

by marieke.schoenmaker on 28/02/2011 in Branding

0Digg Digg Everyone says they are in favor of open innovation and co-creation. We have all heard about the wisdom of crowds, bringing the outside in, and have bought the t-shirt which states that “none of us is as smart as all of us.” But what is co-creation, really, and how do you do it [...]

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